Creating anonymous accounts on social platforms is my secret growth marketing hack. I encourage you to do the same, and here's why. It's the fastest way to deeply understand a platform and be rewarded for those personal insights with the benefit of limited data sharing and personal brand exposure. My
Your marketing will fail if you listen to this familiar maxim. "Speak to the right user, at the right time, with the right message." You need to add one more qualifier... ...in the right way. Let's break that down…. - Right User = Do they have intent on taking action? -
Marketing dashboards are dead. Communicate with context, not just data. In 3 months, we grew 500%+ from the learnings collected by implementing 3 simple systems. 1. Map it out. The customer journey will show you the opportunities to optimize your campaign. A practical and fast way to do this is