Archive

A collection of 2 issues

Feb 16 2022

Your Marketing Will Fail If You Listen To This Familiar Maxim

Your marketing will fail if you listen to this familiar maxim. "Speak to the right user, at the right time, with the right message." You need to add one more qualifier... ...in the right way. Let's break that down…. - Right User = Do they have intent on taking action? -

Feb 06 2022

Marketing dashboards are dead.

Marketing dashboards are dead. Communicate with context, not just data. In 3 months, we grew 500%+ from the learnings collected by implementing 3 simple systems. 1. Map it out.The customer journey will show you the opportunities to optimize your campaign. A practical and fast way to do this is